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Andy Heriaud

Marketing professional.
Cooking amateur.

Brand management. Copywriting. Content strategy. Video editing. Decent jokes.

Get you a person who does all of the above. Specifically me: Andy Heriaud, I have over a decade of experience marketing everything from Best Picture winners to B2B enterprise APIs. I've got a proven track record of engaging customers, delighting shareholders, and generally being a fun guy to work with. Let's see ChatGPT do that!

Free samples

The only thing I have in common with CostCo... for now.

Weavy •

Introducing the new Weavy

Last year we announced Weavy X, a new generation of the Weavy API rewritten from the ground up to give developers the best possible toolset to add communication, collaboration, and community to their applications. Once we were done streamlining how our products work, we turned our attention to streamlining how we work. Today we’re proud to announce that everything is about to change for the better.

As you may have already noticed, we at Weavy felt it was time to update our branding to better re
Weavy •

Is your API medtech ready?

Medical privacy is a sensitive subject. How can it not be? Every day we are generating new data about ourselves: where we go, what we do, what we order, how we pay our bills, but none of that is quite as personal as your medical data. It’s an enduring record of your best days, your worst moments, the decisions that have shaped your life and how you live it. It also provides an invaluable tool for healthcare professionals: a thorough medical history can often make the difference in life and death
Indicative •

6 Factors You Need to Consider When Selecting a Data Warehouse

At Indicative, we pride ourselves on our data warehouse integration, a feature that is completely unique to our product. For those new to data analytics, this may be the first time you’re exploring data warehouse options.

We sat down with our engineering team and discussed what you should be looking for when selecting a data warehouse.

Before we get started, we’ve added a quick refresher on what a data warehouse is.

A data warehouse is what makes data analytics possible for business users. Da
Wagly •

Why Does My Pet's Breath Smell Bad?

We all love getting kisses from our pets, but sometimes it can be hard to accept that love when their breath smells like they’ve been eating trash. Sometimes bad breath is just a fact of life for anyone, be it on four legs or two. But if your pet’s breath smells worse than normal, it might be a sign that there’s a bigger issue.

The three most common reasons your dog’s breath stinks are:
• None Dental disease. This is the most common culprit. This happens when enough bacteria builds up in your p
Weavy •

We're making Chat free, here's why

It’s not often that you make a decision that redefines the entire way your company does business, but a few months ago, that’s exactly what I did.

Not too long ago (and perhaps not as long ago as they would have liked), I announced to my teams in Malmö, Boston, and Los Angeles that by autumn, Weavy would be offering Chat, our most popular feature, completely free of charge. Not only that, but we would be doing so without any of the limitations on users or usage that have become standard in our
Weavy •

Redefining Monthly Active Users

We recently rolled out some pretty massive changes to Weavy. In addition to a fresh coat of paint and numerous quality of life improvements to the customer experience, we decided to completely revamp our pricing. For each of our products: Chat, Files, and Feeds, we now offer both a Free and a Pro version. Our CEO, Rickard Hansson, has graciously agreed to explain his rationale for making a Free plan for all of our products in an another post, so I’m going to focus now on our Pro plans.

For the
Weavy •

It's time to end productivity theater

Fairly early in my career I worked at a marketing agency. Off the heels of executing the most successful campaign in the admittedly short history of the agency, leadership identified a problem. Despite getting more inbound inquiries than ever, fewer deals were closing, despite having a record high stable of clients, fewer assets were being produced. In short: productivity was down. But leadership devised a solution.



Every day, everyone in the company had to turn in a log sheet. This log she
Weavy •

Developers: is ChatGPT ready to take your job?

But let’s start at the beginning: in November 2022, artificial intelligence research lab OpenAI released ChatGPT. Short for Chat Generated Pre-trained Transformer, ChatGPT is a chatbot that utilizes a large language model (LLM) and years of training from AI researchers to recreate human conversation. Users quickly realized it could do a lot more and have tried to put it through its paces writing emails, short stories, and even recipes.

In the months since its release, ChatGPT has been heralded
Wagly •

Microchipping 101

Today is National Check The Chip Day, a day celebrating microchipping your pet. There’s a very good chance at some point in your furry friend’s life, you’ve heard about microchipping. Whether your pet is already microchipped or you have no idea what microchipping is, there are a lot of questions surrounding the practice. So here’s a primer on microchipping.

A microchip is a chip no bigger than a grain of rice inserted into your pet. The microchip is not a GPS tracker but has an identification n
idiot in the machine •

AI didn't make me better at Photoshop, but it did make me a family

disclaimer: I don’t think AI can replace a professional creative making a living wage. Read here if you’re wondering what this whole blog is about.

Today I learned the hard way that Substack doesn’t let you do a strikethrough on titles, which is a real shame. Originally the title of this post was going to be “Using Photoshop AI to make art objectively better.”

But instead of mourning what I lost, I’ll celebrate what I have: too much free time and an Adobe Creative Cloud subscription valid thro